Ghanaian music producer Richie Mensah discussed why he believes skill is not enough to succeed in the music business.
He asserts that although talent is important, success requires other factors as well.
Mensah has worked with some of the biggest names in the business, including MzVee, KiDi, and Kuami Eugene. He has identified four essential components that he feels are necessary for success.
He talked about marketability, discipline, common sense, and industry expertise. He emphasised that these elements frequently matter more than just talent.
Richie clarified in a Instagram video that a lot of gifted artists fall short because they do not have these fundamental abilities.
He stated that an estimated 80% of gifted artists fall short of their goals for success, frequently as a result of a lack of knowledge about the business aspects of the field.
According to him, music should be treated like any other business. Netizens’ perspectives on the topic differed in the comments section of the Lynx Entertainment CEO’s video.
Sammy Flex born Samuel Atuobi Baah, is a Ghanaian multiple award winning journalist, broadcaster, and public relations specialist. He served as the CEO and chief editor of the well-known Ghanaian entertainment magazine Flex Newspaper.
Sammy Flex is a well-known figure in the Ghanaian entertainment scene. He is a versatile radio host, public relations specialist, and publicist who has been involved in a number of industry projects and initiatives. He is passionate about supporting and promoting Ghanaian artists. Mr. Flex is happily married with 4 kids.
In addition, Sammy Flex is renowned for his lively interviews with celebrities in which he delves deeply into their personal and professional lives. He undoubtedly established himself in the entertainment industry!
Sammy Flex, as a unique/vibrant personality
Sammy Flex is unique due to his lively demeanour and his ability to establish a rapport with both his audience and the artists he interviews. His ability to put his guests at ease creates a unique atmosphere that sparks intelligent and enjoyable discussions. He is renowned for his commitment to highlighting Ghanaian talent and providing platforms for performers to excel. In the entertainment world, he truly stands out for his genuine love for what he does and his passion for the industry.
Sammy Flex’s impacts!
He has contributed significantly to the encouragement and support of Ghanaian musicians. Through his radio shows, interviews, and events, he has helped artists gain exposure and reach a wider audience. Sammy Flex has also been involved in organizing events and music activities, providing platforms for artists to showcase their talents. Through his work, the Ghanaian entertainment industry has grown and gained recognition. Sammy Flex has also played a significant role in strengthening the bond within the community by bridging the gap between artists and their fans. The entertainment industry in Ghana has benefited from his commitment and enthusiasm.
In a number of ways, Sammy Flex has had a big influence on the entertainment sector in Ghana. He’s definitely a key player in shaping the Ghanaian entertainment landscape!. HE IS A PACESETTER – play a pivotal role in the youths.
His relationship with Shatta Wale
A great relationship exists between Sammy Flex and Shatta Wale! They have worked together on a number of projects and have demonstrated respect for one another’s efforts as well as mutual support. Shatta Wale’s music has been strongly supported by Sammy Flex, who has also given him platforms to display his talent.
Shatta Wale and his manager, Sammy Flex at GMA UK 2023Sammy Flex & Shatta Wale Artiste & manager vibe The Manager
Their mutual support of one another’s careers and their friendly camaraderie are admirable. He is currently the manager of Shatta Wale born Charles Nii Armah Mensah Jnr., one of the world most celebrated reggae-dancehall and versatile musician.
The lack of proper systems to recognise and compensate seasoned musicians is a serious problem facing the nation’s music industry, as noted singer Wendy Shay of Ghana has brought attention to.
The Afrobeat phenomenon highlighted the need for a system that acknowledges the priceless contributions of seasoned musicians who have cleared the path for the expansion of the industry.
According to the hitmaker of “African Money,” Ghana’s music industry lacks mechanisms to recognise and honour artists who have made significant contributions to the expansion and advancement of the music landscape.
In response to a question regarding her visit with K.K. Kabobo, who is currently suffering from liver disease, the well-known singer made these remarks. She said that K.K. Kabobo would have been okay if he had benefited from the advantages and opportunities that the musicians of today have.
“There was a little bit of a heartbreak to see our legends go through these kinds of states because I feel there is no structure in the industry that is paying musicians who have paid their dues.
“Imagine if at that time they had what we are enjoying today, I think they would have been fine because he had monster hit songs. And it’s just sad that we are now catching up,” she said in an interview on TV3’s New Day, March 8.
Wendy, who gave money to K.K. Kabobo a few days ago, expressed her displeasure with the state of affairs and demanded a practical solution.
Meanwhile, Wendy Shay has released a single titled ‘Holy Father’ featuring Reggae dancehall musician, Ras Kuuku. Check it out and enjoy! The song is currently available for streaming on all digital music platforms.
Legendary Ghanaian rapper Reggie Rockstone has disclosed that there is pervasive corruption in the country’s music business, with some musicians purportedly purchasing internet streams to increase their notoriety.
Reggie Rockstone recently voiced concern on Property FM regarding Ghanaian musicians’ lack of real streaming numbers and their reliance on buying online streams to increase their notoriety.
“We need to talk about the corruption that has crept into music these days; the enormous amount of streams some musicians receive are occasionally not real because they have streaming farms,” he stated.
The hiplife icon revealed how the developers and innovators of well-known digital streaming services, like Spotify, are making enormous profits at the expense of the musicians themselves. He also added that the money made by those platforms’ users, especially those from other countries, goes towards supporting the people who created the platforms.
He continued, “We have a lot of things that we have to look at because the white people are really enjoying our money out of the digital streaming platforms they have created like Spotify and the rest, they are really spending our money, and they always find a new way to rip.”
Bright Homenya, better known in the entertainment industry as Article Wan and a Ghanaian Afro-dancehall music sensation, has boldly declared that he is still relevant in the country’s music business.
The ‘That thing’ singer claims he only took a hiatus from music to re-establish himself in line with the current expansion of the industry. He went on to say that he simply took a step back to reposition himself and that he still believes he has value in the fraternity.
The well-known producer and crooner made his remarks during an appearance on Joy Prime’s “On A More Serious Note.”
Ghanaian hiplife artiste, Kwaw Kese, has expressed dissatisfaction with the state of the Ghanaian music industry, stating that musicians should not have to ‘beg’ for their music to be played in their own country.
His comments come in the wake of a meeting between some industry stakeholders and the Ministry of Tourism, Arts and Culture, in collaboration with the Creative Arts Agency, to launch the #PlayGhana initiative.
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The initiative aims to promote Ghanaian music nationwide, especially during the Christmas season when there is an influx of diasporans spending their holidays in the country.
Kwaw Kese, however, mocked the initiative, placing blame on the system for the current challenges.
He posted on X (formerly Twitter), “Ghanaians begging Ghanaians to play Ghana music in 2023. System super fucked.
Ghanaians begging Ghanaians to play Ghana music in 2023
