Ghanaian music producer Richie Mensah discussed why he believes skill is not enough to succeed in the music business.
He asserts that although talent is important, success requires other factors as well.
Mensah has worked with some of the biggest names in the business, including MzVee, KiDi, and Kuami Eugene. He has identified four essential components that he feels are necessary for success.
He talked about marketability, discipline, common sense, and industry expertise. He emphasised that these elements frequently matter more than just talent.
Richie clarified in a Instagram video that a lot of gifted artists fall short because they do not have these fundamental abilities.
He stated that an estimated 80% of gifted artists fall short of their goals for success, frequently as a result of a lack of knowledge about the business aspects of the field.
According to him, music should be treated like any other business. Netizens’ perspectives on the topic differed in the comments section of the Lynx Entertainment CEO’s video.
Joshua Kofi Nyambil, professionally known as KOBBY JosVan, is a Ghanaian multi-award-winning blogger, music promoter, publicist, and entertainment critic. He is widely recognized for his dedication to discovering, promoting, and celebrating exceptional talents across Africa’s entertainment landscape.
KOBBY JosVan is the founder and operator of two fast-growing digital platforms, KobbyJosvan.com and TunesAfrik.com, where he publishes content focused on music, culture, lifestyle, and trending social issues that contribute positively to society.
With nearly a decade of experience in blogging and digital media, he has built a reputation for spotlighting emerging artists while also analyzing developments within the entertainment industry. His work is driven by a passion for storytelling, talent promotion, and amplifying voices that deserve recognition.
Academically, KOBBY JosVan holds a Higher National Diploma (HND) in Procurement and Supply Chain Management and also possesses a Microsoft Suite Certificate, equipping him with both technical and professional skills that support his work in digital media and communications.
Beyond blogging, he actively works with creatives, artists, and brands through promotion, publicity, and media coverage, helping them expand their reach and visibility.
