‘I sold my Rolex watch to organize my concert due to lack of sponsors’ – Sonnie Badu

Sonnie Badu has shared with the public how he had to sell his Rolex watch to sponsor his just-ended concert, Rhythms of Africa.

Speaking about sponsors for his program, the gospel musician revealed most of the sponsors failed to come through when the concert was drawing near; thus, he had to find ways to sponsor the event by selling his Rolex watch.

He explained further that he and his team spent over five months dedicated to meticulously planning the event.

He said they faced several challenges and it was disheartening to realize that the majority of the potential sponsors they had reached out to failed to honour their part. It was due to that that he found himself with no alternative but to part ways with his Rolex watch to secure the necessary funds for the event.

He said, “We hardly have sponsors, and I don’t know why people don’t want to invest when it comes to gospel music.

It’s probably a demon worrying us. We sent sponsorship proposals five months ahead and still got just a few to give peanuts. I sold my Rolex watch this morning for my concert. Funding gospel events in Ghana is an issue that needs to be looked at.”

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I sold y Rolex watch for the concert – @SonnieBaduuk reveals in an interview with Nana Adwoamensah Britton#kobbyjosvan#thenationsblogger #sonniebadu #RhythmofAfrica pic.twitter.com/DpWYhipDG9

— The Nations' Blogger 🔥💥 (@KOBBYJosVan) December 13, 2023

Sonnie Badu’s Rhythms of Africa Concert

The most amazing gospel music event of 2023, “Rhythms of Africa,” brought a lot of excitement and enthusiasm to the Accra International Conference Centre (AICC).

Every ticket for this incredible event, which was organised by popular Ghanaian gospel singer Sonnie Badu in association with George Quaye’s Image Bureau, was sold out on Saturday, December 9.

The huge amount of celebrity power in attendance was evidence of the event’s excellent planning and “Rhythms of Africa” implementation.

Renowned performers like Neon Adejo and Preye Odede from Nigeria, MOG Music, Piesie Esther, Joe Mettle, Nacee, Perez Musik, and FRA from Ghana were all there to perform and they were able to enthral the crowd with their amazing talent.