‘Talent isn’t enough’ – Richie Mensah explains why some talented artistes fail
'Talent isn't enough' - Richie Mensah
Ghanaian music producer Richie Mensah discussed why he believes skill is not enough to succeed in the music business.
He asserts that although talent is important, success requires other factors as well.
Mensah has worked with some of the biggest names in the business, including MzVee, KiDi, and Kuami Eugene. He has identified four essential components that he feels are necessary for success.
He talked about marketability, discipline, common sense, and industry expertise. He emphasised that these elements frequently matter more than just talent.
Richie clarified in a Instagram video that a lot of gifted artists fall short because they do not have these fundamental abilities.
He stated that an estimated 80% of gifted artists fall short of their goals for success, frequently as a result of a lack of knowledge about the business aspects of the field.
According to him, music should be treated like any other business. Netizens’ perspectives on the topic differed in the comments section of the Lynx Entertainment CEO’s video.