‘They just used us for promotions’ – Nigerian Adesope Olajide criticizes Grammys (Video)

Tyla’s victory over Davido and Burna Boy prompts Adesope Olajide to criticise the Grammy Awards.

66th Grammy Awards

Adesope Olajide, a well-known Nigerian media personality residing in the UK, has harshly criticised the Grammy Awards, charging the Recording Academy with taking advantage of Africa’s artists, culture, and populace for commercial gain.

Olajide cited Tyla from South Africa’s victory over Burna Boy and Davido for the “Best African Music Performance” award as proof of the Grammys’ lack of understanding of African pop music.

[Before the Events] Watch a video Adesope Olajide rallying support for all African acts who was nominated for the 66th Grammy Awards

Before the awards nights: Nigerian Media personality, Adesope Olajide rallies support behind all African acts who was nominated for the 66th Grammy Awards#kobbyjosvan #TheNationsBlogger #Grammy #grammyawards pic.twitter.com/hRWdS4UnN8

— KOBBY JosVan 🇬🇭🌍 (@KOBBYJosVan) February 5, 2024

He expressed his displeasure at the organization’s apparent ignorance of and disregard for African culture by calling for a boycott.

In November 2023, Tyla’s song “Water,” which was released in July 2023, reached the top 10 of the Billboard Hot 100. At number 11, it is still becoming more and more well-liked.

A few moments later: Adesope Olajide vex, goes hard on GRAMMY officials after Nigerian acts (Davido, Burna Boy, AyraStarr, Olamide, Asake) lost the "Best African Music Performance" award to South African Tyla #kobbyjosvan #TheNationsBlogger #Grammy #grammyawards pic.twitter.com/t7la54cBxe

— KOBBY JosVan 🇬🇭🌍 (@KOBBYJosVan) February 5, 2024