Ghanaian hiplife artiste, Kwaw Kese, has expressed dissatisfaction with the state of the Ghanaian music industry, stating that musicians should not have to ‘beg’ for their music to be played in their own country.
His comments come in the wake of a meeting between some industry stakeholders and the Ministry of Tourism, Arts and Culture, in collaboration with the Creative Arts Agency, to launch the #PlayGhana initiative.
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The initiative aims to promote Ghanaian music nationwide, especially during the Christmas season when there is an influx of diasporans spending their holidays in the country.
Kwaw Kese, however, mocked the initiative, placing blame on the system for the current challenges.
He posted on X (formerly Twitter), “Ghanaians begging Ghanaians to play Ghana music in 2023. System super fucked.
Ghanaians begging Ghanaians to play Ghana music in 2023
Joshua Kofi Nyambil, professionally known as KOBBY JosVan, is a Ghanaian multi-award-winning blogger, music promoter, publicist, and entertainment critic. He is widely recognized for his dedication to discovering, promoting, and celebrating exceptional talents across Africa’s entertainment landscape.
KOBBY JosVan is the founder and operator of two fast-growing digital platforms, KobbyJosvan.com and TunesAfrik.com, where he publishes content focused on music, culture, lifestyle, and trending social issues that contribute positively to society.
With nearly a decade of experience in blogging and digital media, he has built a reputation for spotlighting emerging artists while also analyzing developments within the entertainment industry. His work is driven by a passion for storytelling, talent promotion, and amplifying voices that deserve recognition.
Academically, KOBBY JosVan holds a Higher National Diploma (HND) in Procurement and Supply Chain Management and also possesses a Microsoft Suite Certificate, equipping him with both technical and professional skills that support his work in digital media and communications.
Beyond blogging, he actively works with creatives, artists, and brands through promotion, publicity, and media coverage, helping them expand their reach and visibility.
